Rooter inks livestreaming partnership with GodLike

Rooter has signed livestreaming deal with eSports team GodLike.   The partnership deal provides Rooter exclusive live streaming rights for GodLike’s BGMI, Free Fire, CODM, and new forms of live gaming content. This partnership is stated to be the biggest eSports deal in India’s history.   The partnership between the two entities will not be […]

Golden State Warriors renews multi-year deal with Rakuten

The Golden State Warriors and Rakuten Group, Inc. have renewed their historic multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the Warriors.   Over the last five seasons, the Warriors jersey badge has been a key contributor to the explosive growth of Rakuten’s U.S. consumer brand recognition derived from broadcast, digital and […]

Patrik Frisk to step down as CEO of Under Armour

Under Armour, Inc. have announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022.   The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is […]

McLaren Racing extends partnership with SunGod

McLaren Racing has announced a partnership expansion with SunGod for the brand to become an Official Fan Eyewear licensee of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022.   SunGod joins the McLaren Extreme E programme for its inaugural season in the race series, which aims to highlight remote […]

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