The PGA TOUR and Dream Finders Homes, Inc. has announced a multi-year partnership naming Dream Finders Homes the “Official Home Builder of the PGA TOUR and PGA TOUR Champions” through 2026. “We are excited to have Dream Finders Homes as the first home builder to be an Official Marketing Partner at the PGA TOUR,” […]
Digital Transformation: How the NBA Stayed Ahead of the Game
The COVID-19 pandemic forced most industries to completely rethink their priorities and rapidly accelerate their digital transformation plans, cramming several years’ worth of change into a span of weeks or months. The sports industry was no exception: thanks to a year of closed stadiums, athletic organizations had to turn their digital transformation dials to MAX and […]
PUMA signs a multi-year contract with the Brazilian Confederation of Athletics
Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer. The partnership includes sponsoring 24 adult and youth teams, including male and […]
CEV signs CTS Eventim as official ticketing partner
The CEV and CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, have entered into a strategic partnership that sees CTS EVENTIM as the official ticketing partner for the CEV Top Events. The agreement covers the future editions of major volleyball events, namely the CEV EuroVolley and the CEV […]
IOC inks five-year consulting partnership with Deloitte
The International Olympic Committee (IOC) and Deloitte has announced a decade-long, five-Games TOP partnership through 2032. Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the following Games: Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. […]
LIVENow named as official media partner for ‘Global Titans Dubai’
LIVENow, the premium destination for streaming the best live sport, music and lifestyle content are the official media partner for ‘Global Titans Dubai’. The event will see legendary boxer Floyd ‘Money’ Mayweather fight ‘Dangerous’ Don Moore on the 14th May 2022 on the helipad of the Burj Al Arab Jumeirah hotel complex in Dubai. […]
AC Milan kicks off its first NFT project with Fansea
AC Milan, in collaboration with Fansea has kicked off its first official NFT project, which sees the Club putting on sale a limited-edition 3D NFT of a special Rossoneri jersey from South Sudan, with proceeds going to Fondazione Milan to support their charitable initiatives across the globe, including its efforts to help alleviate the ongoing […]
Extreme E extends broadcast agreement with SuperSport
Extreme E has extended its broadcasting agreement with SuperSport, one of Africa’s largest sporting content aggregators. Johannesburg-based SuperSport International broadcasts some of the world’s biggest events from Premier League football to the PGA Tour, through to major motorsport including Formula One and Moto GP. Extreme E, will continue to be aired in French and […]
AFC and beIN Media Group extend broadcast partnership
The Asian Football Confederation (AFC) and beIN MEDIA GROUP (“beIN”) have agreed to extend the portfolio of rights to be broadcast by its flagship channel, beIN SPORTS, for the 2022 season to now include rights to the AFC Champions LeagueTM and AFC Cup. The agreement grants beIN SPORTS rights in certain MENA territories, excluding […]
Genius Sports inks data tacking partnership with Club Necaxa
Genius Sports Limited (“Genius Sports”) (NYSE:GENI), the official data, technology and broadcast partner powering the ecosystem connecting sports, betting and media, has agreed a ground-breaking new data tracking and video augmentation partnership with Liga MX franchise Club Necaxa (“Necaxa). Through its Second Spectrum division, Genius Sports’ tracking technology will provide data-driven player analytics, enhancing Necaxa’s […]