Southampton Football Club has welcomed Thane City FC to its portfolio of International Academy Partners, marking the club’s first partnership in India. The club has signed a partnership that will see Southampton FC’s Football Partnership team supporting Thane City’s development goals over the next three years. Thane’s aim is to create an environment […]
Manchester City inks regional partnership with 3KEY
Manchester City has announced a new regional partnership with 3KEY which will see the Decentralized Finance (DeFi) Trading Analysis and Advisory Technology company become an Official Regional Partner of Manchester City Football Club. 3KEY provides a suite of portfolio management tools, technology and products which aim to help educate customers and simplify their understanding […]
LeBron James, Naomi Osaka, Drake invest in sportstech gaming company StatusPRO
StatusPRO, a sports technology and gaming company that combines player data and XR (augmented reality and virtual reality) to create a suite of training and fan engagement products for enterprise and consumers has released the list of strategic investors and industry leaders that have joined KB Partners, TitletownTech, Greycroft, Verizon Ventures, Haslam Sports Group, 49ers […]
Golden State Warriors extend partnership with Rakuten
The Golden State Warriors and Rakuten Group have extended their agreement that will continue to feature the Rakuten logo on Warriors uniforms, renewing a historic partnership that began in 2017 when the Warriors welcomed Rakuten as the team’s first-ever jersey partner. A badge featuring the Rakuten logo will continue to appear on the left […]
McLaren Racing taps Smartsheet as official technology partner
McLaren Racing and Smartsheet, the enterprise platform for dynamic work have announced a new partnership that will see Smartsheet become an Official Technology Partner of the McLaren Formula 1 team at the 2021 São Paulo Grand Prix. Smartsheet is a leading platform for dynamic work that aligns people and technology, enabling teams to move […]
Odisha FC signs Staffordshire University as Education and Community Partner
Odisha Football Club has signed Staffordshire University as its new Education and Community Partner. The University, which for over 100 years, has been making a positive difference to careers and industry in the United Kingdom, will look to work in collaboration with Odisha’s Colleges, and Universities to provide educational content virtually on a variety […]
FC Bayern expands international partnership with Viessmann
FC Bayern and Viessmann have expanded their international partnership. The company is now also the German record champions’ official climate partner in Europe across the areas of heating, air conditioning, refrigeration systems and fan technologies. Both parties have already been working together successfully in Asia for several years. The expansion of the partnership covers […]
Tata Motors to continue with Jamshedpur FC as official automobile partner
Global automotive giant, Tata Motors, has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League (ISL) 2021-22 season. The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH. Tata Motors has a rich history of associations with various sports properties and brands across the globe. […]
LaLiga renews audiovisual rights deal with SKY Sports in Mexico
Following a tender process through bidding requests, LaLiga has renewed the audiovisual rights agreement of LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports. The partnership covers the rights for eight seasons, from the 2024-2025 season onwards. This agreement represents a significant increase in the value of LaLiga’s audiovisual rights […]
Czech investment group 1890s holdings a.s acquires 27% shares in West Ham United FC
West Ham United has announced that Czech investment group 1890s holdings a.s has completed the acquisition of 27% shares of WH Holding Ltd. As part of the agreement, it is intended that 1890s holdings a.s Chairman Daniel Křetínský and his colleague Pavel Horský will become members of the Board of Directors of WH Holding Ltd. A successful […]