AC Milan renews SnaiPay partnership

AC Milan has announced the renewal of its partnership with SnaiPay, the Snaitech platform for top-up and payment services.  With a solid partnership behind them, the two brands have now further extended a collaboration that saw them engaged in actions to spread the positive values of sport and sports culture.  The renewal with AC Milan […]

SL Benfica renews adidas partnership till 2027

SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until 2027.  This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – […]

Wrexham A.F.C signs TikTok as sponsor until 2023

TikTok has signed a deal to become Wrexham A.F.C.’s sponsor for the next two seasons. The globally-recognized TikTok name and logo will be emblazoned across the new shirts, and the team will be launching its official account on TikTok.   The partnership between the Club, the owners, and the global entertainment platform promises to be […]

Former Walt Disney Co-Executive Rob Thompson : “We have our eyes on how athletes are leveraging social channels to build a community”

The Playknox spoke with Rob Thompson, Founder of a non-profit association GamePlanU connecting early-mid stage sports innovators, industry executives, future leaders and Angel investors. He has also authored books “Land A Dream Job If Dad Doesn’t Own The Team” an Amazon #1 New Book release in 2018, and published ” Sports Dream Job Playbook” helping […]

Discovery bolsters its sports offerings with a new corporate brand

Discovery is  unveiling Discovery Sports as a new corporate brand to represent the dedicated group that operates its unrivalled portfolio of sports brands, channels and platforms.   Already collaborating across all aspects of content production, distribution and commercial activity, Discovery’s combined sports portfolio offers rights-holders and brand partners the unparalleled opportunity to reach an audience of more […]

MLB names Audacy as podcast partner

Major League Baseball and Audacy has announced a new multi-year wide-ranging audio agreement. The partnership makes Audacy the official digital audio and podcast partner of MLB and includes the capacity to produce and distribute official podcast programming for the league and its Clubs. The partnership with Audacy, a leader in digital audio and podcast production, […]

RedBird acquires 15% stake in Rajasthan Royals

Manoj Badale, through his 100% controlled investment vehicle, Emerging Media, and RedBird Capital Partners (“RedBird”) has announced a strategic partnership, in which RedBird will acquire a minority stake in the Rajasthan Royals franchise (“Royals or “the Franchise”). RedBird will provide strategic capital and experienced counsel to support the Royals’ long-term growth, on-pitch success and commercial […]

McLaren Racing taps Tezos to create NFT platform

McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart. Tezos, an open […]

Diageo becomes NFL’s first ever spirits sponsor

The National Football League (NFL) has welcomed Diageo, a global leader in beverage alcohol, as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL […]

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