Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene. Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The […]
MotoGP extends Milestone partnership until 2026
MotoGP and Milestone will remain partners until at least 2026, with the world-leading Italian company set to continue as the official MotoGP Video Game developer and publisher for at least another five years. This new agreement, running from 2022 to 2026, marks the beginning of a new decade of collaboration and covers all console and […]
Former England cricketer Jeremy Snape on his role as a sports psychologist and how to tackle racism
Jeremy Snape is a former England cricketer with an MSc in sport psychology. He has worked with some of the biggest names in world sport as well as being a sought after keynote speaker and corporate coach. The Playknox spoke with him about the importance of mental health, how to tackle racism among other things. […]
Arjuna Awardee Paralympian Varun Singh Bhati: “It is heartwrenching that brands don’t want to sponsor para-athletes”
Arjuna Awardee para high-jumper Varun Singh Bhati was afflicted by poliomyelitis at young age but that didn’t deter him from achieving greater heights in life. Bhati won the bronze medal in the 2016 Summer Paralympic Games at Rio de Janeiro, Brazil when he jumped 1.86 m, his personal best. He won the bronze in the […]
ICC ropes in BYJU’s as global partner till 2023
The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their global partner from 2021 to 2023. The three-year agreement will see BYJU’S partner all ICC events over the period, including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. As a global […]
PFL signs CarParts as presenting partner
The Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world has announced that CarParts.com , the fastest-growing and most innovative online auto parts company, is now the Official Auto Parts Retailer of the PFL. As part of the partnership, CarParts.com will be an integrated partner throughout the PFL season […]
Nick Jonas calls for better care for people with diabetes in DexCom’s debut Super Bowl commercial
DexCom, the continuous glucose monitoring for people with diabetes, debuted its first-ever Super Bowl commercial, starring multi-platinum recording artist, actor and philanthropist Nick Jonas, who was diagnosed with Type 1 diabetes at the age of 13. The ad, which will run during Super Bowl LV on Feb. 7, 2021, calls for better care for people […]
Nike collaborates with NFL to commit $5million to grow girls flag
Nike has announced a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer girls flag football as a high school sport […]
NBA agrees broadcasting partnership with Prasar Bharti in India
The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements. The partnership will feature daily content offerings […]
Fnatic India lead Nimish Raut on why India needs to build a robust esports ecosystem
British organisation Fnatic is bolstering its presence in India and leading the charge is Nimish Raut. Fnatic made its first move into the Indian esports scene in October 2019, when it acquired a local PUBG Mobile team. The aggregate revenue of esports startups and companies in India reached $68 Million in FY2020 and is projected […]