The FA and Dettol team up for good hygiene

Dettol is teaming up with The Football Association to help protect participants and supporters of England’s favourite sport as part of its mission for good hygiene. Dettol will be the Official Hygiene Partner of the England Men’s and Women’s Senior Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. The […]

Arjuna Awardee Paralympian Varun Singh Bhati: “It is heartwrenching that brands don’t want to sponsor para-athletes”

Arjuna Awardee para high-jumper Varun Singh Bhati was afflicted by poliomyelitis at young age but that didn’t deter him from achieving greater heights in life. Bhati won the bronze medal in the 2016 Summer Paralympic Games at Rio de Janeiro, Brazil when he jumped 1.86 m, his personal best. He won the bronze in the […]

ICC ropes in BYJU’s as global partner till 2023

The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their global partner from 2021 to 2023. The three-year agreement will see BYJU’S partner all ICC events over the period, including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. As a global […]

PFL signs CarParts as presenting partner

The Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world has announced that , the fastest-growing and most innovative online auto parts company, is now the Official Auto Parts Retailer of the PFL. As part of the partnership, will be an integrated partner throughout the PFL season […]

NBA agrees broadcasting partnership with Prasar Bharti in India

The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements. The partnership will feature daily content offerings […]

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