Olay India, a beauty brand is encouraging young women to #GlowUpNoMatterWhat. The campaign launched to celebrate International Women’s Day, showcases the story of a young working woman Meena who is applauded by the Head Warden of a working woman’s hostel for being a disciplined, punctual, fit, health-conscious and a good girl with glowing skin. Adding […]
MotoGP names Oakley as partner for eSport Championship
MotoGO has named Oakley as a new partner to the MotoGP eSport Championship for 2020. Now in its fourth season, the record-breaking series is going from strength to strength and is proud to welcome on board such a key partner of MotoGP as the countdown to the start of the online qualification phase of the […]
MLS partners Facebook for video recaps on Facebook Watch
Major League Soccer has partnered with Facebook to create robust recaps of all matches during the 2020 season for Facebook Watch. In addition, MLS will host a weekly Watch Party on Facebook, enabling fans around the world to connect while viewing game recaps and videos together in real-time, and create official Facebook Groups for select […]
MLB signs Google Cloud as official cloud data and analytics partner
Google and Major League Baseball (MLB) have agreed a multi-year collaboration to upgrade MLB’s business processes and support next-level experiences that inspire fans around the world. Google Cloud will become MLB’s Official Cloud and Cloud Data and Analytics partner, with MLB’s business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on […]
Wasserman acquires Key Sports to bolster presence in the UK
Wasserman has acquired football agency Key Sports to bolster its global football division in the UK. Jamie Vardy, Tyrone Mings, Theo Walcott, Joe Gomez, Nathan Ake and Harvey Barnes are some of the clients of Key. Casey Wasserman, Chairman and CEO of Wasserman said: “Key have done an incredible job within the English football market. […]
Red Bull Racing, Mercedes-Benz, Renault express shock over FIA’s decision on Ferrari
Aston Martin Red Bull Racing, McLaren Racing Limited, Mercedes-Benz Grand Prix Limited, Racing Point UK Limited, Red Bull Racing Limited, Renault Sport Racing Limited, Scuderia Alpha Tauri S.p.A. and Williams Grand Prix Engineering Limited in a statement said they were “surprised and shocked” by the FIA’s statement of Friday 28 February regarding the conclusion of […]
Amazon strikes a deal with YES Network for streaming Yankees matches
The YES Network and Amazon Prime have agreed a deal to air 21 New York Yankees games live on Amazon Prime Video. Amazon Prime subscribers in the New York, Connecticut, Northeast Pennsylvania, and North and central New Jersey areas will have access to all of the 21 games, according to a press release from YES […]
Messi, Pogba & Martens team up for Lay’s United
Lay’s unveiled its 2020 football campaign as part of its ongoing partnership with the UEFA Champions League, which runs until 2021. The 60 second spot sees six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens get extraordinarily distracted by the mouth-watering sound of a […]
NBA unveils #NBAEkGameChallenge to grow fanbase in India
National Basketball Association (NBA) has unveiled #NBAEkGameChallenge with the objective to grow the league’s fan base in India. The TVC opens in the living room of a fan watching a game and just after a slam dunk by LeBron James, the fan then throws open the #EkGameChallenge to everyone who has never watched an NBA […]
WTA partners Lilly Pulitzer for youth empowerment initiative
Lilly Pulitzer, the Palm Beach-inspired fashion brand has partnered with the WTA (Women’s Tennis Association), for a youth empowerment initiative, aimed to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign. Lilly Pulitzer will also serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season. Beginning […]