The XFL has selected Under Armour as the League’s Official Uniform Partner. Beginning in the 2023 XFL season, Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams. In partnership with Under Armour, the XFL today revealed its new team […]
Patrik Frisk to step down as CEO of Under Armour
Under Armour, Inc. have announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022. The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is […]
Under Armour to sell the MyFitnessPal platform to Francisco Partners
Under Armour has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” said Under Armour […]