Earlier this year , ELEVEN SPORTS acquired New York-based global sports media and entertainment company Team Whistle, in a move that expands ELEVEN’s operations to North America and accelerates the Group’s plans to create a global sports media destination. Team Whistle creates and distribute engaging content experiences for today’s audiences, always playing in the positive […]
Tom Elsden on how Mailman is helping sports organisations thrive in China
Mailman is a sports digital agency which helps leading sports organisations serve their audiences and build their businesses in China. The Playknox spoke with Tom Elsden, Business Director of the Mailman Group to know more about the organisation’s work. Excerpts: Tell us more about the work Mailman does. Why has APAC been such a […]
Chelsea FC signs strategic partnership with Weibo to enhance presence in China
Chelsea Football Club is enhancing presence in China by becoming the first Premier League side to agree a strategic partnership with leading Chinese social media platform Weibo. As part of the partnership, we will utilise the Weibo platform to deliver new and exclusive original content for Blues fans in China. As an innovative, digital-first club, […]
LaLiga becomes the first European sports league to join Twitch
LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service. With a focus on deepening connections with Twitch’s highly engaged community of superfans, LaLiga will launch a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons. […]
FC Barcelona becomes first sports club in the world to have over 10 million subscribers on YouTube
FC Barcelona has reached a new landmark in its digital leadership by becoming the first club to have over 10 million YouTube subscribers. Barça’s top spot on the world’s biggest online video service has been consolidated by spectacular growth in the last two years, bothin terms of the number of followers and the number of […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Instagram launches Reels to combat TikTok
Instagram has finally unveiled Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Via Reels one can create videos to share with friends or anyone on Instagram. It allows the user to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with […]
Twitter rolls out voice tweets feature
Twitter has rolled out audio tweets feature where one can tweet with their voice. To start, users will need to open the Tweet composer and tap the new icon with wavelengths. They will see their profile photo with the record button at the bottom and can tap this to record their voice. Each voice Tweet […]
YouTuber Be YouNick: “Brands need to go back to the basics – figure life from this moment onwards”
Be YouNick (real moniker: Nikunj Lotia) is one of India’s leading content creator and boasts of around 7 million followers across digital platforms and over 1.2 billion online video views. He also represented India at the Vidcon US 2019 and in an exclusive interview with The Playknox, Nikunj talks about his journey, brands and life […]