Rugby League World Cup 2021 (RLWC2021) has announced the acquisition of two new broadcast partners as it continues its ambition to deliver the biggest, best and most inclusive World Cup and take the game to new audiences around the world. BeIN SPORTS are set to show all the French teams’ matches, across the men’s, women’s […]
RLWC2021 and Nuarca Labs launch official digital collectables marketplace
Rugby League World Cup 2021 (RLWC2021) and their NFT Partner, NuArca Labs, have launched the Official Digital Collectables Marketplace, which sees the first RLWC2021 collectables (NFTs) becoming available online for fans globally. To mark the launch of this new online marketplace, the first 2,021 fans to create a RLWC2021 digital collectable account will receive […]
RLWC2021 on-boards NuArca to launch NFT experience
Rugby League World Cup 2021 (RLWC2021) has announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League. Rugby League World Cup 2021 will be the biggest and best Rugby […]
Rugby League World Cup 2021 postponed to next year
Rugby League World Cup 2021 (RLWC2021) and the UK Government have announced their intention to stage the flagship event in the international Rugby League calendar in 2022. The extremely difficult decision was taken by the RLWC2021 Board, which includes representation from the Department for Digital, Culture, Media and Sport, and the International Rugby League […]
RLWC2021 adds Pepsi MAX as official soft drink partner
Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game. Gatorade will further add to the world-renowned brands supporting what will be the biggest and best Rugby League World […]
RLWC2021 signs its biggest sponsorship deal with Cazoo
Rugby League World Cup 2021 (RLWC2021) has signed Cazoo, the UK’s leading online car retailer as the principal sponsor of the tournament in the biggest deal ever done in the tournament’s history. Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest growing UK businesses, generating revenues of over £150m in […]
RLWC2021 opens up the public ballot
Hosts England will open the tournament when they play Samoa on 23 October 2021 at St James’ Park, Newcastle. Public ticket ballot is now open for applications and will remain open until 16 November 2020 at 20:21 GMT. Applications can be made via: rlwc2021.com/tickets. To celebrate the one year to go milestone, RLWC2021 organisers have […]
Rugby League World Cup 2021 launches online shop with a marketing campaign
Rugby League World Cup 2021 (RLWC2021) has launched its official online shop via a new ‘This is Real’ marketing campaign, which sees the first range of merchandise products available for fans. The campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game, including representatives from […]
RLWC2021 signs Glory Days as international fan travel provider
Rugby League World Cup 2021 (RLWC2021) has appointed Glory Days as its International Fan Travel Provider, who will provide Rugby League fans across the world the chance to be a part of the biggest and best Rugby League World Cup in history. The Edinburgh-based company has a great tradition in sport and particularly within Rugby […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]