The WTA (Women’s Tennis Association) has introduced a new corporate identity today, redefining the organization’s strength as a collective unit of inspiring athletes and tournaments. The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the […]
UCI and Eurosport Events unveil The UCI Track Champions League
Cycling’s governing body the Union Cycliste Internationale (UCI) and Eurosport Events have now unveiled the official name, logo, short introductory film, revised schedule and brand ambassadors for their new track cycling series set to debut a year today. The UCI Track Champions League – the project for which was presented in March 2020 under its […]