Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
PUMA signs a multi-year contract with the Brazilian Confederation of Athletics
Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer. The partnership includes sponsoring 24 adult and youth teams, including male and […]
W Series extends partnership with Puma
Sports company PUMA has extended its partnership with W Series, the international single-seater motor racing championship for female drivers and has signed Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022. In 2021, PUMA Motorsport tailored racewear specifically for female drivers for the very first time. As part of the company’s […]
Puma and COPA90 to document Sara Björk Gunnarsdóttir journey in a content series
PUMA and COPA90 have announced the launch of a monthly editorial content series, and documentary that will follow the journey of Sara Björk Gunnarsdóttir, a professional football player for Olympique Lyonnais and Captain of Iceland’s national team, as she has a baby and endeavors to return to football. Produced by COPA90, the monthly content […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
Mumbai City FC signs a strategic partnership with PUMA
Global sports brand PUMA has announced a strategic long-term partnership with Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season. This announcement demonstrates PUMA’s commitment to continue investing in Indian football and pioneering new ways to develop the sport through […]