The PGA TOUR and Autograph, the web3 brand co-founded by Tom Brady have signed a long-term deal to create a comprehensive “digital collectibles” NFT platform, revolutionizing golf fandom by allowing fans to celebrate their love of the game by owning a token of its storied history. The PGA TOUR will work with Autograph to […]
PGA Tour to offer content for Spaces as part of deal renewal with Twitter
The PGA TOUR and Twitter announced a renewal of their content agreement that supports the TOUR’s creation of exclusive content for Twitter’s new live audio feature, Spaces. As part of the agreement, the PGA TOUR will continue to publish real-time highlights each day of every official PGA TOUR tournament. Additionally, the PGA TOUR will […]
PGA Tour extends FanDuel deal until 2024
The PGA TOUR and FanDuel announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR. Additionally, the PGA TOUR and FanDuel will collaborate to deliver odds-based content to fans exclusively via the TOUR’s Facebook, Instagram and Twitter accounts. “FanDuel is a […]
PGA UK signs Therabody as Principal Partner
The Professional Golfers’ Association has announced that Therabody, the global wellness innovator and the creator of Theragun, has joined its official partnership programme as a Principal Partner. As a Principal Partner, Therabody will join an elite group of businesses that represent the highest level of partnership with The PGA. They are leaders in their business […]
PGA TOUR agrees multi-year sponsorship deal with Tito’s Handmade Vodka
The PGA TOUR announced a new multi-year marketing sponsorship with Tito’s Handmade Vodka, the newly-minted “Official Vodka of the PGA TOUR and PGA TOUR Champions.” The five-year sponsorship will be highlighted by branded experiences at PGA TOUR tournaments featuring exciting new activations and signature cocktails crafted for fans. In addition to fresh experiences and […]
PGA TOUR strikes a deal with BetMGM
The PGA TOUR and BetMGM have signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR. By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus […]
PGA Tour signs DraftKings as its first official betting operator
The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
PGA Tour & Twitter collaborate for fan engagement initiative
To mark the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the TOUR and Twitter announced a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast” will take place on Thursday, June 11, from approximately […]