Football Australia inks ten-year extension with Nike

Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia.   The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]

WNBA raises largest-ever capital investment for a women’s sports property

The WNBA announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners.   This groundbreaking transaction is part of a multi-faceted financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation.   Proceeds from […]

Sevilla FC renews Nike as global partner until 2022

Sevilla FC and Nike have reached an agreement to extend their relationship until 2022, prolonging the contract for another year. With this agreement, Sevilla FC strengthens its association with a key strategic partner for the international expansion of the entity. Nike reflects precisely the growth and internationalisation that Sevilla FC aspires to. Therefore, the signing […]

Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins

Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]

Nike unveils ‘Flight Ball’ with AerowSculpt technology

Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]

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