FC Barcelona strikes NFT partnership with Ownix

FC Barcelona has signed a new global partnership agreement with Ownix, a premium marketplace for NFTs based on the standards of the Ethereum blockchain, a platform for sharing data that cannot be manipulated or changed.   This is an innovative alliance, with both institutions collaborating to make Barça NFTs based on photos videos featuring iconic […]

Alex Coulson, MD, National Student Esports on how he aims to develop an esports ecosystem in the UK universities

Alex Coulson was recently named as Managing Director of National Student Esports (NSE). Previously, Coulson led Sport Industry Group for the last seven year which under him has expanded significantly and now boasts an impressive and diverse group of properties, all aimed at developing, inspiring and nurturing the entire sport industry. Coulson will now focus […]

Lakers sign Socios as sponsors to create opportunities for fan engagement

The Los Angeles Lakers has signed Socios.com, the leading global blockchain provider for the sports and entertainment industry as a sponsor.   The Lakers fan-centered sponsorship with Socios.com will create opportunities for fans to engage in more opportunities through social-focused interactions.   Starting with the 2021-22 season, Socios.com will be the presenting sponsor of the […]

Kevin Durant to create NBA Top Shot Moments as part of Dapper Labs partnership

Kevin Durant and Rich Kleiman’s Boardroom and Dapper Labs have announced a brand partnership spanning sponsorship and activations across the sports business media network.   The partnership will feature multiple touchpoints to bring Dapper Labs’ NBA Top Shot platform to life in unique ways with prominence for Durant across the platform. The landmark deal also […]

Bundesliga signs NFT partnership with Sorare

Bundesliga International, the subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare.   Effective immediately, the popular fantasy football game will be an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season.   Sorare, founded […]

Indian Super League enters NFT segment with Terra Virtua deal

India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.   Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]

McLaren Racing taps Tezos to create NFT platform

McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart. Tezos, an open […]

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