Tory Burch has been announced the official outfitter of the Billie Jean King Cup by BNP Paribas, the women’s World Cup of Tennis and the largest annual international team event in women’s sports. Burch will design a winner’s jacket for the world champions and their teams, and there will be opportunities to design pieces […]
Women’s tennis content is twice as likely to reference a player’s age , says ITF research
The ITF has announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy, which is supported by the Foundation for Global Sports Development. Conducted and delivered by Ipsos MORI, the research explored how the representation […]
ITF rebrands Fed Cup to Billie Jean King Cup by BNP Paribas
The ITF has today announced that Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. A champion on the court and a pioneer off it, Billie Jean King is a global campaigner for equality who has dedicated her life to fighting discrimination in all forms. […]