Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”

Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]

Vita Dani, co-owner of Chennaiyin FC & Ultimate Table Tennis on preparation for ISL, mental health awareness & creating a centre of excellence for TT

Vita Dani is the co-owner of the two-time champion Hero Indian Super League club Chennaiyin FC and is the Chairperson & Co-owner of Ultimate Table Tennis – 11Sports. Vita’s vision is not only to create an elite football club in India with a growing legacy, but also develop a flourishing grassroots programme for young footballers […]

Inspire Institute of Sport CEO on using technology to monitor wellness of athletes, mental health and holistic development of athletes

Rushdee Warley, CEO of Inspire Institute of Sport (IIS) boasts of more than twenty years of experience in the Sports industry which includes coaching, leading the high performance programme for Swimming South Africa, working as a performance consultant for High Performance Sport New Zealand and leading the 2012 Olympic Games campaign for the swimming team […]

Olympian Abhinav Bindra on mental health awareness, why brands should support more shooters and Make a Mark project

Abhinav Bindra is India’s only individual Olympic Gold medalist. His gold in the 10-meter air rifle event at the 2008 Summer Olympics was also India’s first Olympic gold medal since 1980. He now serves as the CEO of Abhinav Futuristics Private Limited, an organization that works to bring science and technology into the sport and […]

FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base

Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]

Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”

Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]

Microsoft’s Managing Director, Media & Communications Asia: “Microsoft’s cloud & AI solutions have been game-changers for many sporting leagues”

Derrick Buckley is Microsoft’s Media and Communications business lead for APAC. With over 20 years of working experience, Buckley collaborates with regional and global customers from media and telecommunications organizations to empower them to achieve more with solutions that deliver personalized experiences, provide agile operations, and accelerate innovation and growth. The Playknox spoke with him […]

Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity

Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]

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