The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR. “We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior […]
PGA TOUR strikes a deal with BetMGM
The PGA TOUR and BetMGM have signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR. By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus […]
Estrella Damm, Swing Index and Porsche lend support to UK Swing
Estrella Damm, Swing Index and Porsche are the latest European Tour partners to lend their support to the six-event UK Swing, which continues with the Hero Open at Forest of Arden Marriott Hotel & Country Club this week. Estrella Damm, title sponsor of the Andalucía Masters – the first event to take place in continental […]
PGA Tour signs DraftKings as its first official betting operator
The PGA TOUR and DraftKings have signed an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.” In July 2019, DraftKings became the TOUR’s first “Official Daily Fantasy Game of the PGA TOUR” as part of a multi-year, exclusive arrangement. Norb Gambuzza, […]
The European Tour renews partnership with CANAL+
The European Tour and CANAL+ have agreed a long-term partnership extension, ensuring that CANAL+ remains the exclusive home of European Tour golf in France. The new agreement extends a relationship that stretches back over 20 years and will see tournaments such as the Rolex Series – the premium category of events on the European Tour’s […]
Hero MotoCorp named as the title partner of Hero Open
Hero MotoCorp has been announced as the Title Partner of the Hero Open – the second of six events in the European Tour’s new UK Swing. Originally announced as the English Open, the newly named Hero Open takes place at the Marriott Forest of Arden, Birmingham, England from July 30 – August 2. The announcement […]
NBC reacquires USGA broadcast rights post Fox’s departure
The USGA has announced that it has transferred the broadcast rights for its championships from Fox Sports to NBC. As per the new agreement, NBC/Golf Channel will now have four-round coverage of the final two majors of the year. Also the financial terms of the transaction were not disclosed, but NBC will assume the remainder […]