The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and EuroLeague Basketball have announced a new global partnership, naming ‘Experience Abu Dhabi’ the official tourism and travel destination of the Turkish Airlines EuroLeague and BKT EuroCup for the remainder of the 2024-25 season. The collaboration further solidifies the emirate as a hub […]
Euroleague Basketball signs Visa as official payment partner
Euroleague Basketball and Visa, a world leader in digital payments, have announced a landmark multi-year partnership where Visa will become the official payment partner of the Turkish Airlines EuroLeague and the BKT EuroCup, the two premier men’s basketball competitions in Europe, until the end of the 2026-2027 season. This strategic partnership will bring exciting opportunities […]
Euroleague Basketball launches digital transformation fund
Euroleague Basketball has launched a new Digital Transformation Fund aimed at supporting Turkish Airlines EuroLeague clubs in projects that allow them to undertake a step forward in their digital transformation journey. The fund is intended to help clubs carry out projects that will have a positive financial impact and solve some of the current digital […]