Glenn Murray and Fara Williams MBE joined over 100 young aspiring footballers at Milton Keynes Dons yesterday to officially kick-off the 2022/23 season of the Utilita Kids and Girls Cup, two of the country’s biggest national football tournaments for junior schoolchildren. The finals of each competition take place at Wembley Stadium, giving players a […]
EFL strikes three-year partnership with eBay
The EFL has announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the partnership will see eBay donate advertising space at EFL grounds to the small businesses at the […]
EFL signs PUMA as the official match ball
Global Sports brand PUMA has become the official match ball supplier of the English Football League. The long-term agreement with the EFL will commence from the start of the 2021/22 season and will see PUMA produce the official match ball for all EFL competitions, including the Sky Bet Championship, League One, League Two, Carabao Cup […]
EFL names Trevor Birch as CEO
The EFL is pleased to announce that Trevor Birch is to become the League’s new Chief Executive as of 1 January 2021. The appointment has been confirmed by the EFL Board, with Trevor joining the EFL from his latest position as Director of Football Operations at Tottenham Hotspur, having secured a wealth of industry experience […]
EFL names Papa John’s as the official title sponsor
The EFL and Papa John’s have announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy. The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known as the ‘Papa John’s Trophy’ with immediate effect. […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
EFL signs Just Eat as food delivery partner
The EFL and Just Eat have signed a new partnership that will see the UK’s online food delivery marketplace become the ‘Official Food Delivery Partner of iFollow’, the EFL’s live streaming platform. As the journey continues and the season restarts for some EFL Clubs, Just Eat will be helping fans enjoy the football from the […]