LaLiga has kicked off a new era with Electronic Arts Inc., the competition’s new strategic partner for the next five seasons, with a launch ceremony surrounded by clubs and strategic partners. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and […]
EA to move its football games under EA Sports FC brand
Electronic Arts has announced its world-famous football games will move forward under a new EA SPORTS FC™ brand in 2023. The move will enable EA to deliver the world’s biggest interactive sports experience for its growing community in collaboration with 300+ partners across the world of football. “Our vision for EA SPORTS FC […]
Liverpool FC renews partnership with EA Sports
Liverpool FC and EA SPORTS are building on their successful relationship with a new long-term extension of the partnership. After joining forces in July 2019, the partnership has seen LFC and EA SPORTS working together to create bespoke and engaging content for Reds to enjoy across the globe and help them connect closely with […]
AC Milan signs multi-year partnership with Electronic Arts
Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. “This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]