Eleven Italy acquired Lega Basket A rights until 2025

ELEVEN Italy becomes the home of basketball in Italy: LBA adds to a package of content including Euroleague, Eurocup, FIBA ​​Eurobasket 2022 and FIBA​​World Cup 2023   ELEVEN Italy has been awarded the LBA Pay Package of Domestic Audiovisual Rights for the 2022/2023, 2023/2024 and 2024/2025 seasons. The agreement will be ratified during the Extraordinary […]

First Entertainment Credit Union and Lakers launch Lakers-themed affinity debit card

First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]

Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”

The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]

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