FIBA 3×3 and KARL LAGERFELD have announced a unique partnership for the FIBA 3×3 2024 season that celebrates the urban culture of basketball and the global influence of KARL LAGERFELD’s iconic style and spirit. The collaboration will connect the world’s number one urban team sport with the world of fashion for the very first time. […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]
Schelde Sports to remain global backstop supplier for FIBA
FIBA has announced that ABEO’s specialist team sport brand Schelde Sports will remain the official global backstop supplier for FIBA 3×3 basketball competitions for two additional Olympic cycles. The extension of this global long-term, multi-event partnership will include FIBA 3×3 World Tour events, the FIBA 3×3 World Cup events, FIBA 3×3 World Cup Qualifiers, […]
NBA signs multi-year marketing deal with Aldar in UAE
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have named Aldar, one of the leading real estate developers and managers in the United Arab Emirates (UAE), an associate partner of the sold-out NBA Abu Dhabi Games 2022, which will feature the Atlanta Hawks and the […]
Eleven Italy acquired Lega Basket A rights until 2025
ELEVEN Italy becomes the home of basketball in Italy: LBA adds to a package of content including Euroleague, Eurocup, FIBA Eurobasket 2022 and FIBAWorld Cup 2023 ELEVEN Italy has been awarded the LBA Pay Package of Domestic Audiovisual Rights for the 2022/2023, 2023/2024 and 2024/2025 seasons. The agreement will be ratified during the Extraordinary […]
FIBA partners East Asia Super League to elevate club basketball in region
FIBA has signed a ten-year agreement granting the East Asia Super League (EASL) FIBA Asia’s recognition and support to run an annual league for the top professional clubs in East Asia and the Philippines. EASL will launch its new premium competition in October 2021, a month after the FIBA Asia Champions Cup, the continent’s premier […]
First Entertainment Credit Union and Lakers launch Lakers-themed affinity debit card
First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]
Kevin Durant partners Cadence13 to launch The Boardroom Podcast Network
Cadence13, a leading premium podcast company and part of Entercom’s podcast network, announced that it will partner with NBA star Kevin Durant and entrepreneur Rich Kleiman’s Thirty Five Ventures to create The Boardroom Podcast Network. In addition to hosting and guesting across both podcasts, Durant will serve as a curator and Executive Producer for the […]
NBA signs multi-year partnership with TV platform VIDAA
The National Basketball Association (NBA) and VIDAA USA has signed a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform. Beginning with the 2020-21 NBA season, more than 20 million users of VIDAA-enabled smart TVs […]
Indian basketball player & Padma Shri Awardee Prashanti Singh: “We need to have a more commercial approach for the growth of basketball in India”
The Playknox spoke with Prashanti Singh, former Indian Basketball team captain and India’s only basketball player to be awarded with the coveted Padma Shri Award. She is also the recipient of the Arjuna Award and Rani Laxmibai Bravery Award.She led the national team to the Asian Games in Guangzhou 2010 (the first time India women’s […]