The Australian Open has entered a new digital arena for AO 2023 with the launch of a unique game on the hugely popular online gaming platform Roblox. Called AO Adventure, the immersive digital game enables users to explore the world of the Australian Open, completing activities and earning prizes. AO Adventure is hosted on Roblox, a global […]
Kia extends Australian Open partnership until 2028
Kia Corporation has extended its support of the Australian Open to 2028, continuing the brand’s highly successful partnership with the prestigious tennis Grand Slam event that first began in 2002. At the Australian Open 2023 (“AO23”), Kia will highlight its vision for and commitment to sustainable mobility, while inspiring tennis fans through its ‘Movement […]
Australian Open to take place in February as ATP updates 2021 calendar
The ATP has announced an update to the 2021 ATP Tour calendar, outlining a revised schedule for the first seven weeks of the season as tennis continues to navigate its return during the COVID-19 pandemic. Confirmed details of weeks 8-13 will be announced separately, while all subsequent sections of the 2021 calendar, beginning with the […]
Ralph Lauren onboards the Australian Open as official outfitter
The Australian Open and Ralph Lauren Corporation announced a new, global long-term partnership. Ralph Lauren has been named Official Outfitter of the Australian Open and will outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories. “We are delighted to welcome Ralph Lauren to the Australian Open family […]