Audi Sport has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. Fans of Audi Sport will be able to go behind-the-scenes as soon as this weekend as the German marque tackles the legendary Nürburgring 24 Hours race in which nine cars […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]