Dentsu Sports International have announced the launch of Dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry. Based in New York, experienced […]
ICC names Sportradar as official data distribution and betting live streaming partner
The International Cricket Council (ICC) has announced a global partnership with Sportradar (NASDAQ: SRAD) (“Sportradar” or “the Company”), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of […]
Sportradar signs 10-year deal with EHF for data collection rights
The European Handball Federation (EHF), EHF Marketing GmbH (EHFM) and Sportradar, a global provider of sports content and intelligence have signed a long-term partnership to include official data collection and distribution to media organisations and betting operators. The multi-year agreements, set to run until 2030, will see Sportradar, as the ‘official data partner’ of EHF […]