Formula 1 and Paramount+ have signed a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a successful sports and entertainment collaboration between the iconic brands last season. The partnership, which reiterates F1’s commitment to exploring new fan engagement opportunities, will see the streamer’s popular content […]
The Phoenix Suns extend PayPal deal until 2026
The Phoenix Suns and PayPal have extended their partnership through the 2026 NBA season. PayPal will continue as the Suns’ jersey sponsor and, as part of the enhanced multi-year deal, the organizations will now increase their focus on supporting small businesses throughout the Valley and elevating the fan experience by offering innovative payment solutions […]
Iris Córdoba of Microsoft’s Global Sports Innovation Center on ensuring women’s visibility in the sports tech industry
The Global Sports Innovation Center (GSIC) powered by Microsoft is based in Madrid and in Singapore and it’s a non-profit association that has been promoted by Microsoft since 2015. They recently launched a manifesto titled GSIC for Women’s Visibility in the Sports Industry to empower women in sport by ensuring their visibility in the sports […]
International Canoe Federation moves live broadcasting to Recast
The International Canoe Federation will be moving the live broadcasting of all major canoeing events exclusively to Recast, an innovative platform which will enable the ICF to further develop canoe sports into the future. Recast is a subscription-free, live and on-demand streaming platform which will provide fans with the option to secure access to […]
Fanatics expands in Italy with EPI acquisition
Fanatics, a leading global digital sports platform, completed its acquisition of EPI, a leading Italian sports merchandise company that operates the official online and retail stores of several top Italian football clubs and international sports brands. EPI, which is based in Milan and will soon be re-branded as Fanatics Italy, provides full end-to-end eCommerce, […]
Aston Villa to collaborate with ZED FC to develop young talent
Aston Villa has confirm a partnership with Egyptian club ZED FC. The agreement, which was announced in Cairo, provides an historic and ground-breaking collaboration which will see both clubs, alongside Vitória Sport Clube, work together to help develop young talent. Villa aim to create new and positive opportunities for young footballers in Egypt […]
WSC Group and Infront partner for digital activations
WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]
Major League Cricket collaborates with JDA Worldwide to create brand identity
JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]