IMG, a global leader in sports, events and media has hired David Collins as Senior Vice President and Managing Director, MENA. Collins, who brings more than 20 years’ experience at the forefront of the sports marketing industry and has spent the last decade working in the Middle East, joins the Endeavor-owned company this month and […]
Jordan Rue explains strategy behind Team Whistle’s social media A game
Jordan Rue is the Senior Director of Content for Team Whistle where she leads content department across Team Whistle’s social content agency, managing strategy and execution on all initiatives across influencer, social media, and content strategy. The Playknox spoke with her to find out more about Team Whistle’s content strategy. What is Team Whistle’s […]
Manchester United inks global deal with finance brand Doo Group
Manchester United and online financial trading platform, Doo Group, have signed a multi-year global partnership. The partnership with Doo Group will involve the promotion of Doo Group and its sub-brands, Doo Financial and Doo Prime. Doo Group prides itself on offering traditional financial trading on online platforms with the latest fintech at its core. […]
Marco Sansoni of On Location on Paris 2024 hospitality and working in the sports event sector
Marco Sansoni is a thought leader in fan and guest engagement, experience and services for global sporting events, having lead successful projects in five Continents in the last two decades, including five FIFA World Cups and working for the fifth Olympic & Paralympic Game. He is currently working with On Locations for Paris 2024. Excerpts […]
Chelsea FC appoints Christopher Vivell as technical director
Chelsea FC has appointed Christopher Vivell as the new technical director of Chelsea FC. Vivell comes to Chelsea from a previous role with RB Leipzig in his native Germany where he was responsible for recruitment and scouting across all age groups. During his time there he also co-ordinated the overall strategy for squad building and […]
Viacom18 secures media rights to broadcast Paris 2024 in India
The International Olympic Committee (IOC) has announced that Viacom18 Media Private Limited (Viacom18) has secured the exclusive media rights to broadcast the Olympic Games Paris 2024, plus non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. Through the agreement, Viacom18 will provide […]
Castore becomes teamwear for 2023 MotoGP World Championship
Premium sportswear brand, Castore, will provide the Repsol Honda Team with teamwear from the 2023 MotoGP World Championship season onwards in a multi-year agreement. The Repsol Honda Team will head into the 2023 MotoGP World Championship season wearing Castore clothing as the premium sportswear brand makes its debut in two-wheeled Grand Prix racing. […]
Tottenham Hotspur signs INEOS Grenadier as official 4×4 vehicle partner
Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4×4 Vehicle Partner. The INEOS Grenadier is a rugged and uncompromising off-roader that fills a gap in the market for a stripped-back, no-nonsense 4×4 that can transport people, goods and equipment to the most inaccessible parts of the world. Through […]
DFB appoints IMG as exclusive sponsorship agency for APAC
Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC to drive new opportunities for the organization across the region. Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand. Kicking off the partnership, IMG has already secured a […]
World Cup 2022: GOALS Project spotlights Qataris love & passion for football
Qatar has delivered one of the most profitable FIFA World Cups to date and at the same time will boast of leaving a lasting legacy on the game in Qatar and beyond. GOALS is part of the farsighted legacy program of the World Cup which spotlights the lives of people who work in Qatar. I […]