FIFA has launched an invitation to tender (ITT) in Germany for the sale of media rights to the FIFA Women’s World Cup 2023™. Since its launch in 1991, the FIFA Women’s World Cup has grown exponentially to claim the crown of the most-watched single-sport event for women globally. The most recent edition – the […]
Australian Open enters metaverse with Roblox partnership
The Australian Open has entered a new digital arena for AO 2023 with the launch of a unique game on the hugely popular online gaming platform Roblox. Called AO Adventure, the immersive digital game enables users to explore the world of the Australian Open, completing activities and earning prizes. AO Adventure is hosted on Roblox, a global […]
AFC ends media rights agreement with Eleven Sports
The Asian Football Confederation (AFC) has agreed to bring its media rights agreement with Eleven Sports Network to an early conclusion. Eleven was the AFC’s principal partner in several Southeast and East Asian territories – Hong Kong SAR, Malaysia, Brunei Darussalam, the Philippines, Singapore and Thailand – but, following the restructuring of the Eleven business, […]
Next League to acquire digital product business of Infront X
Infront and Next League, the New York based digital growth consultancy and technology services company, have entered into an agreement for Next League to acquire the professional services and digital product businesses of Infront X. Both parties have agreed not to disclose financial and contractual details of the transaction, which is scheduled to close […]
Paris 2024 signs IT group SCC France as official supporter
The Paris 2024 Organizing Committee for the Olympic and Paralympic Summer Games (OCOG) has signed SCC France – a subsidiary of the first independent IT group from Europe – as an Official Supporter. Tony Estanguet, President of the Organizing Committee for the Paris 2024 Summer Olympic and Paralympic Games, and Didier Lejeune, Executive Director […]
Amstel inks partnership with CONMEBOL Libertadores Femenina
Amstel has partnered with CONMEBOL Libertadores Femenina, South America’s growing women’s club football tournament. This news comes alongside the brand’s announcement that it will be extending its deal as ‘official sponsor’ for the prestigious South American football men’s club tournaments until 2026. Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is […]
ICC and Nium launch a global hackathon to improve fan experience
The International Cricket Council (ICC) and official fintech infrastructure partner and Modern Money Movement platform, Nium have announced the launch of “Next In”, a global hackathon open to all cricket-loving technologists. The hackathon invites and challenges tech-savvy fans to create solutions that improve the digital cricket fan experience. A first for the ICC, […]
LaLiga partners OneFootball to expand its digital reach
LaLiga, Spain’s top-flight football league, has announced a new partnership with OneFootball, the world’s leading football media platform. LaLiga will launch its official profile on the platform, to expand its digital reach and seek new touchpoints to engage with fans globally. LaLiga will become the first league to use its official account to […]
Kia extends Australian Open partnership until 2028
Kia Corporation has extended its support of the Australian Open to 2028, continuing the brand’s highly successful partnership with the prestigious tennis Grand Slam event that first began in 2002. At the Australian Open 2023 (“AO23”), Kia will highlight its vision for and commitment to sustainable mobility, while inspiring tennis fans through its ‘Movement […]
NHL renews broadcast agreement with Sport 24
Sport 24, the first and only live sports channel that’s available on airlines and cruise lines around the world, has renewed its agreement with the National Hockey League (NHL) to provide in-flight and in-ship broadcast coverage through the 2024-25 season. As part of the agreement, Sport 24 – which is owned and operated by […]