McLaren Racing will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences. Salesforce will help McLaren deepen the relationship with […]
CONMEBOL inks strategic agreement for technological training with ITTI Sports
CONMEBOL and ITTI Sports announce a strategic agreement that seeks to take technological training in sports to another level. The agreement will allow the Confederation and all its members, including federations, clubs and soccer players, to access exclusive courses and scholarships in sports programs, such as: THE SPORTS MBA and the Master in International […]
Federer-backed brand On signs world number one Iga Świątek and Ben Shelton
Swiss sportswear brand On has signed the women’s world number one ranked player, Poland’s Iga Świątek and American rising star Ben Shelton as it expands its presence in professional Tennis. World No.1 and three-time Grand Slam Champion Iga Swiatek said: “I’m very excited to be the first female player to join with On. And […]
RTÉ and Virgin Media acquires broadcast rights for Rugby World Cup 2023
RTÉ and Virgin Media will be the destination for fans in Ireland wanting to watch every moment of Rugby World Cup 2023, World Rugby has confirmed. With Ireland going for a Six Nations Grand Slam this weekend and currently holding number one position in the World Rugby Men’s Rankings Powered by Capgemini, excitement for […]
Mumbai Indians to add New York based franchisee to expand portfolio
Mumbai Indians, owned by Reliance Industries Limited has announced the proposed addition of a fifth cricket franchise – MI New York, to the growing MI #OneFamily, to be based in New York. The team will participate in the inaugural edition of Major League Cricket (MLC) subject to completion of customary due diligence; negotiation, and […]
PFL appoints Dan Hardy as head of fighter operations for Europe
The Professional Fighters League (PFL) has announced that Dan Hardy has joined the company as Head of Fighter Operations of PFL Europe. As part of his new role, Hardy will play a key part in the wellbeing and development of fighters, as well as identifying local talent and working closely with the global PFL […]
Pixellot inks strategic deal with Baidu to expand in China
Pixellot has signed a strategic partnership with Chinese online giant Baidu. Pixellot’s technology automatically captures, produces, and streams games at any level, from youth leagues to professional teams without the need for a camera operator. Using AI-powered cameras to track action throughout the game, Pixellot says that it can ensure that every key moment is […]
International Motorcycle Federation to launch OTT platform
FIM OTT platform is all set for launch later this month with an initial live broadcast on FIM-MOTO.TV from the finals of the FIM Ice Speedway Gladiators at Inzell in Germany on 18-19 March. OTT stands for Over The Top and is a service offered directly to viewers via the internet with no need […]
UFC extends partnership with TikTok to distribute content
UFC and TikTok will continue to collaborate to produce and distribute content via UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europe, and the recently launched @UFCANZ serving Australia and New Zealand. Collectively, UFC’s TikTok channels have more than 23 million followers. With an eye toward maximizing international growth, UFC will continue to work […]
AT&T to support NCAA athletics until 2025
AT&T — a NCAA Corporate Champion since 2001 — will continue support of NCAA intercollegiate athletics through the 2024-2025 academic year. Warner Bros. Discovery Sports and CBS Sports jointly manage and collaborate on the NCAA’s Corporate Champions and Partners program. AT&T believes in deeply collaborative sponsorships that stretch far beyond the logo. We focus […]