Ironman Group has named Klagenfurt, Austria and Lahti, Finland as finalists to host the 2022 IRONMAN 70.3 World Championship triathlon, which will rotate back to Europe after last playing host to the event in 2019. The 2022 IRONMAN 70.3 World Championship will be a two-day event, a format that was first adopted in 2017 when […]
Bundesliga revenue reaches a record €4 billion
Bundesliga revenue exceeded €4 billion for the first time in the 2018-19 season. The total revenue of €4.02 billion represents a 5.4% increase on the previous season, as well as the 15th successive year of record revenue. The clubs of Bundesliga 2, whose key economic indicators are more affected by the more significant changes in […]
Manchester United puts focus on mental health with new campaign
Manchester United has unveiled a new campaign IGNORED, to raise awareness of the importance of talking about mental health. As part of the campaign, United has rolled out a film which features members of the men’s and women’s teams encouraging people to overcome the stigma around mental health with the aim to focus on how […]
Scuderia continues to keep time with Casio
Scuderia AlphaTauri has announced a multi-year extension of its longstanding partnership with Casio Computers Ltd. Casio Computer Co., Ltd Timepiece Sales Promotion Department General Manager Takashi Uema, commented: “The synergies between our respective businesses are clear. However, we’ve worked extremely closely with the team over the past 12 months to refine our approach and maximise […]
Prada and Adidas collaborate to unveil limited-edition footwear
Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]
WTA partners with luxury lifestyle brand MCM
The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]
Ronaldo named as brand ambassador by Shopee
Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]
Gen.G matches with Bumble for an all-women eSports team
Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]
FC Barcelona forges a strategic alliance with Sony Music
FC Barcelona have signed a collaboration agreement with Sony Music. Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport. The collaboration agreement encompasses the world […]
Flipkart to combat Amazon with the launch of a free video streaming service
Indian e-commerce player Flipkart will soon launch a free video streaming service to draw new users from small towns and cities in India to combat Amazon’s Prime Video service. The video content offering will be focused on three primary aspects: it’s free, curated and personalized. It will be a huge boost for Flipkart as India’s […]