NEOM, in partnership with the Asian Football Confederation (AFC), has announced the publication of ‘Pioneering Change: Women’s Football in Saudi Arabia’, a report that shines a light on the current women’s football landscape in the Kingdom, the steps taken to grow the sport so far and a look ahead to future opportunities. As Presenting […]
Havas acquires Spanish marketing agency CA Sports
Havas has acquired CA Sports, a Spanish marketing company specializing in sponsorship strategies and business development through sport. CA Sports will be part of Havas Play, Havas’ sports and entertainment agency. It will operate under the name “CA Sports Part of Havas Play,” and continue to be led by founder and CEO Cinto Ajram, […]
Six Nations Rugby unveils long-term partnership with BKT
Six Nations Rugby has unveiled a new long-term partnership with global tire manufacturing leader BKT in a significant move for international rugby. The collaboration positions BKT as the Official Tire Partner for the Guinness Men’s and Women’s Six Nations, starting with the much-anticipated 2025 Championships on Friday 31st January. “The Six Nations is rugby’s […]
Major League Volleyball to Launch in the US in 2026 with $100M Funding
A new professional women’s volleyball league, Major League Volleyball (MLV), is set to launch in January 2026 with the ambitious goal of becoming the premier women’s sports league in the United States. With $100 million in committed funding, MLV is aiming to establish itself as a leading competition in the world of women’s sports, supported […]
Manchester City Women signs Revolut as global partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and […]