Real Madrid and Sanitas have renewed their collaboration agreement for the next three seasons, up until the 2023/24 campaign. The link-up will see the company, which specialises in health and well-being services, continue to offer our players medical assistance. Sanitas provides the members of the football and basketball first teams all of the […]
Jordan Brompton of myenergi on sponsoring the world’s most sustainable motorsport championship
In an exclusive interview for The Playknox, Jordan Brompton, co-founder and CMO of myenergi, discusses the company’s principal sponsorship of the XITE ENERGY RACING Extreme E team and explains how motorsport is supporting the global transition to electrification. Pioneer of the world’s first eco-smart electric vehicle (EV) charger, myenergi was founded in 2016 by […]
Formula E joins Science Based Targets Initiative
The ABB FIA Formula E World Championship has become the first sport in the world to join the Science Based Targets initiative (SBTi) and the Business Ambition Pledge for 1.5°C commitment. The SBTi is a partnership between the United Nations Global Compact, World Resources Institute (WRI), CDP and the World Wide Fund for Nature (WWF) […]
Sorare raises $680M Series B from Softbank to accelerate NFTs
Sorare, the fantasy football platform has raised $680 million in Series B financing led by Softbank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree; and existing investors Benchmark, Accel and Headline. The investment, Europe’s biggest ever Series B, gives Sorare a new valuation of $4.3 billion. Sorare will use this investment […]
LA Lakers signs Bibigo as first international partner
The Los Angeles Lakers announced a multi-year global marketing partnership with Bibigo, a brand by the No. 1 food company in Korea. The partnership will feature the Bibigo logo on the Lakers jerseys beginning with the 2021-22 season. The global marketing partnership establishes Bibigo as the first international partner ever for the Lakers […]
Erin McPherson of Verizon on partnership with ESPN for Edge Innovation Center & NFL 5G deal
Verizon, one of the world’s leading providers of 5G technology recently collaborated with ESPN for the launch of the ESPN Edge Innovation Center. Verizon also NFL announced a 10-year deal with NFL reportedly worth more than $1 billion. As part of the new pact, Verizon will be able to put its 5G brand on NFL […]
McLaren Racing extends partnership with Arrow Electronics
McLaren Racing and Arrow Electronics, the global technology and innovation business has announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. Arrow Electronics will continue as title sponsor of Arrow McLaren SP, […]
ICC.tv partners with Cricket Australia to livestream Australian summer cricket
The International Cricket Council (ICC) has partnered with Cricket Australia to broadcast the upcoming Australian summer of cricket into emerging cricket markets including Europe and Southeast Asia, starting with the highly anticipated rematch between India and Australia, finalists in last year’s ICC T20 Women’s World Cup. ICC.tv, the streaming platform launched by the ICC […]
How world’s first net-zero football match can inspire others to adopt sustainability practices
Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
SkySports named as exclusive Korean broadcast partner of Tottenham Hotspur
Tottenham Hotspur has agreed a deal with skySports to become the exclusive Korean broadcast partner for the Club’s weekly highlights programme. The show, lasting approximately 160 minutes and broadcast each week, will include a full delayed broadcast of the Men’s First Team’s most recent fixtures from the English Premier League, UEFA Europa Conference League, […]