Formula E has become a minority shareholder in Extreme E – the radical new off-road motorsport which will see electric SUVs competing in remote ecosystems around the world. United in their founding purpose to counteract climate change by accelerating the adoption of electric vehicles, Formula E and Extreme E have a natural strategic alliance which […]
Davanti Tyres partner Wigan Warriors to increase presence in the UK
Wigan Warriors have signed a major partnership with international tyre manufacturer Davanti. As part of the multi-year partnership, Wigan Warriors will support the brand’s objective to further increase its presence within the UK and internationally. Davanti Tyres will benefit from having its logo on the upper back of the men’s and women’s first team playing […]
Vivendi becomes official sponsor of Rugby World Cup France 2023
Vivendi has been appointed as the Official Sponsors of the 2023 Rugby World Cup to be held in France. Vivendi, which had already supported France’s bid to host Rugby World Cup 2023, is also the competition’s only Official Entertainment Sponsor. The sponsorship is one of the first to be signed for the world’s third-largest sporting […]
AC Milan enters esports in partnership with QLASH
AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Under Armour to sell the MyFitnessPal platform to Francisco Partners
Under Armour has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” said Under Armour […]
Manchester United joins TikTok to create AR fan content
Manchester United has launched a TikTok channel with a mission to inspire and entertain millions of fans worldwide with exclusive behind-the-scenes content, engaging hashtag challenges and thrilling action moments. With a focus on creativity and innovation, the club’s new TikTok channel Manchester United will pioneer fresh and unique ways of engaging with existing fans, while […]
BCCI signs Jio as Title Sponsor for 2020 Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has announced Jio as the Title Sponsor of the 2020 edition of the Women’s T20 Challenge. The partnership will also have the support of Reliance Foundation Education and Sports For All (RF ESA). This is a historic partnership, as for the first time a sponsor has […]
Jamshedpur FC CEO on the upcoming ISL season, Atlético de Madrid partnership & women’s football
Jamshedpur FC CEO Mukul Choudhari enumerates how the club is combating COVID-19 challenges, preparation for the upcoming Indian Super League (ISL) in Goa, women’s football among other things in an interview with The Playknow. Excerpts: What has been the impact of COVID-19 on the business model of the team? How are you tackling all […]