British Cycling inks partnerships with Sportive Breaks and Destination Sport Travel

British Cycling has signed a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel.   Through the partnership, British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, while the Great Britain Cycling Team will have its travel requirements managed through Destination Sport Travel.   Destination […]

International Canoe Federation inks three deals in China

The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia.   The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets.   The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]

ATP signs Waterdrop as official hydration partner

ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023.   With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including […]

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