Leeds United has signed a new partnership with UNIBET which will see the brand become the Club’s new Official Training Wear partner from the beginning of the 23/24 Season. UNIBET is part of the Kindred Group which also owns 32Red, a brand familiar to Leeds supporters from their previous long term partnership last time […]
SailGP extends Oracle partnership until 2026
SailGP, the world’s most exciting racing on water, and Oracle will build on their successful collaboration during SailGP’s first three seasons by expanding the league’s use of Oracle Cloud during Season 4 and extending the partnership through the end of 2026. As part of the new agreement, SailGP is using Oracle Customer Experience (CX) […]
2 days to go: Juan Mata to speak at the Football Innovation Forum 2023 in Istanbul
It is just 2 days to go for the World Football Summit’s Football Innovation Forum which is to take place in Istanbul on the eve of the 2023 UEFA Champions League Final to organize the third edition of Football Innovation Forum, after successfully hosting the two previous editions in Madrid and Sevilla. Juan Mata […]
ICC partners DP World to drive global growth of cricket
The International Cricket Council (ICC) have announced a new long-term partnership with DP World, a leading provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner. The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in […]
Group ADP becomes official partner of Paris 2024 and Paralympic Games
Groupe ADP, world’s leading airport operator, has become an Official Partner of the Paris 2024 Olympic and Paralympic Games. The group, which welcomes nearly 90 million passengers each year in Paris, will put its expertise in terms of reception at the service of the athletes, the Olympic family and spectators from all over the […]
FIFA inks landmark partnership with Unilever until 2027
FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023. The landmark partnership will run through to 2027 and include the FIFA World Cup 2026™ and the FIFAe Finals, and marks the first time that FIFA has […]
Cofidis and La Vuelta renew partnership until 2024
Cofidis and La Vuelta have renewed their agreement for another two years. The finance company and the Spanish tour will, therefore, continue to walk hand-in-hand until 2024, thus extending one of the race’s longest and most historical sponsorships. The drive and development inherently present in sports also form part of both companies’ DNAs, which […]
US Soccer Federation extends AT&T partnership
The U.S. Soccer Federation has announced a multi-year extension with AT&T that will continue to innovate how fans connect to soccer in the United States as the U.S. Women’s and Men’s National Teams participate in some of the game’s biggest global events over the next few years. “We’re thrilled to extend our relationship with […]
One Championship partners Horizon Sports & Experiences to expand in the US market
ONE Championship (ONE), the world’s largest martial arts organization, and Horizon Sports & Experiences (HS&E) have announced they have formed a partnership for the agency to work with and help manage ONE’s sponsorship, entitlement, and brand activation efforts in the United States. As part of the agreement, HS&E will be responsible for developing and […]
UFC onboards immersive technology brand Cosm for fan engagement
UFC, the world’s premier mixed martial arts organization, and Cosm, a leading immersive technology, media, and entertainment company have announced a multi-year partnership to deliver a completely new way to experience the biggest UFC events from around the globe. Under the partnership, Cosm will produce and present live UFC Pay-Per-View (PPV) events in immersive […]