The Board of Directors of Real Madrid CF at its meeting ratified an agreement with Sixth Street, an investment firm, and Legends, a company specializing in stadium management and Premium experiences for sports organizations and the organization of major events, with the aim of turning the Santiago Bernabéu stadium into a unique space and, at […]
ICF and KayakPro sign partnership deal to make paddling more accessible
The International Canoe Federation has joined forces with one of the world’s leading manufacturers of ergometers, KayakPro, in a partnership which will make paddling more accessible to athletes around the globe. KayakPro is owned by five-time British Olympic Kayaker, Grayson Bourne, and is the official supplier of ergometers to the past five Olympic Games, […]
PUMA signs a multi-year contract with the Brazilian Confederation of Athletics
Global sports company PUMA has signed a multi-year contract with the Brazilian Confederation of Athletics (CBAt) effective July 2022, that will see Brazilian athletic teams in PUMA apparel for the first time at the World Athletics Championships in Oregon, USA, this summer. The partnership includes sponsoring 24 adult and youth teams, including male and […]
CEV signs CTS Eventim as official ticketing partner
The CEV and CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, have entered into a strategic partnership that sees CTS EVENTIM as the official ticketing partner for the CEV Top Events. The agreement covers the future editions of major volleyball events, namely the CEV EuroVolley and the CEV […]
Roland-Garros to host the Paris Premier Padel Major
The French Tennis Federation (‘FFT’) and Premier Padel, the official global padel tour governed by the International Padel Federation (FIP), backed by the Professional Padel Association (‘PPA’) and Qatar Sports Investments (QSI) have announced that Stade Roland-Garros will host the Paris Premier Padel Major from 11th to 17th July 2022, as part of a multi-year […]
IMG completes purchase of Mutua Madrid Open and Acciona Open de España golf tournament
IMG, an Endeavor company and global leader in sports, events, media and fashion has completed its purchase of the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament from Super Slam Ltd and its affiliates. One of nine ATP Masters 1000 and four WTA 1000 Mandatory events, the Mutua Madrid […]
Sorare to launch NFTs for MLS players as part of new partnership
Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs), announced a multi-year agreement with Major League Soccer (MLS), the fastest-growing sports league in North America, making Sorare the League’s official NFT Fantasy game. Sorare will launch NFTs for all MLS players. MLS’ fan base – North America’s youngest and most tech-savvy – collectors, […]
Byju’s becomes first Indian ed-tech company to sponsor FIFA World Cup Qatar 2022
BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create […]
Cazoo becomes shirt sponsor of L’Olympique de Marseille
Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM). […]
Endure24 series signs Heineken as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]