NHL signs sponsors like Discover, Scotiabank for realigned 2020-21 divisions

The National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the […]

The Pittsburgh Steelers signs BetMGM as first gaming partner

The Pittsburgh Steelers has named BetMGM, a leading sports betting and digital gaming company, is the team’s First Gaming Partner. The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. “We are excited to introduce BetMGM […]

The ATP extends partnership with Lacoste until 2023

The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]

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