Rugby League World Cup 2021 (RLWC2021) has signed Cazoo, the UK’s leading online car retailer as the principal sponsor of the tournament in the biggest deal ever done in the tournament’s history. Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest growing UK businesses, generating revenues of over £150m in […]
RLWC2021 opens up the public ballot
Hosts England will open the tournament when they play Samoa on 23 October 2021 at St James’ Park, Newcastle. Public ticket ballot is now open for applications and will remain open until 16 November 2020 at 20:21 GMT. Applications can be made via: rlwc2021.com/tickets. To celebrate the one year to go milestone, RLWC2021 organisers have […]
Rugby League World Cup 2021 launches online shop with a marketing campaign
Rugby League World Cup 2021 (RLWC2021) has launched its official online shop via a new ‘This is Real’ marketing campaign, which sees the first range of merchandise products available for fans. The campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game, including representatives from […]
RLWC2021 signs Glory Days as international fan travel provider
Rugby League World Cup 2021 (RLWC2021) has appointed Glory Days as its International Fan Travel Provider, who will provide Rugby League fans across the world the chance to be a part of the biggest and best Rugby League World Cup in history. The Edinburgh-based company has a great tradition in sport and particularly within Rugby […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
RLWC2021 & IRL signs historic broadcast partnership
Rugby League World Cup 2021 (RLWC2021) have announced a historic collaboration with International Rugby League (IRL), which will see both organisations working together on the broadcast production of matches at the tournament, in addition to the sale of broadcast rights across the world. In a first for the Rugby League World Cup, the unique partnership […]
Rugby League World Cup 2021 signs Riverside Brands as licensing agent
Rugby League World Cup 2021 (RLWC2021) has named Riverside Brands as the exclusive Licensing Agent of the tournament. Riverside Brands will be tasked with creating leading and innovative third-party collaborations and license agreements for RLWC2021.These will provide consumer products for existing and new fans, brand exposure, deepen engagement with the tournament, and further support the […]