Football Australia and Nike announced a ten-year contract extension that will push their long-standing partnership into an impressive third decade, the longest of Nike’s federation and club partnerships in Australia. The partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football […]
WNBA raises largest-ever capital investment for a women’s sports property
The WNBA announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners. This groundbreaking transaction is part of a multi-faceted financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation. Proceeds from […]
Nike collaborates with NFL to commit $5million to grow girls flag
Nike has announced a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer girls flag football as a high school sport […]
Nike partners Time to Vote to increase voter participation
Nike has joined hands with Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections. NIKE, Inc. encourages all eligible U.S. employees to register to vote and is committed to ensuring every employee registered to vote has the access, opportunity and time where needed to cast their ballot. “At NIKE, Inc., we […]
Sevilla FC renews Nike as global partner until 2022
Sevilla FC and Nike have reached an agreement to extend their relationship until 2022, prolonging the contract for another year. With this agreement, Sevilla FC strengthens its association with a key strategic partner for the international expansion of the entity. Nike reflects precisely the growth and internationalisation that Sevilla FC aspires to. Therefore, the signing […]
Nike introduces concept store in China as part of digital transformation
Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects […]
Investors put pressure on Nike, FedEx & Pepsi to end association with Washington Redskins
Washington Redskins may be headed for tough times as investors are pushing pressure on brands to convince the team to drop the controversial name. Three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion have asked Nike, FedEx and PepsiCo to end their association with the NFL’s Washington Redskins unless […]
Nike’s revenue declines by 38%; can quit BCCI sponsorship
Nike, one of the biggest athletic brand in the world has reported a surprise loss and disappointing sales in the fiscal fourth quarter, a sign that shuttered retail stores across the U.S. and much of the world took an even bigger toll than expected. Revenue declined 38 percent to $6.31 billion in the period, well […]
Nike unveils ‘Flight Ball’ with AerowSculpt technology
Nike has introduced Nike Flight, a game-changing football, addresses issues of inconsistent aerodynamics through a revolutionary ball design. Incorporating Nike’s new AerowSculpt technology, the ball delivers a measurable benefit of 30 percent truer flight than its Nike predecessor. The Nike Flight ball concludes an eight-year investigation into improving consistency of football flight by the Nike […]