Dallas Mavericks signs BioSteel as official sports drink partner

BioSteel signed a multi-year partnership with the Dallas Mavericks as the team’s official sports drink partner. The multi-year agreement includes prominent BioSteel branding at the American Airlines Center for all Mavericks’ home games, in addition to naming rights and signage at the team’s state-of-the-art BioSteel Practice Facility. Brand integration at these facilities will include a […]

The Football Association unveils new women’s and girls’ football strategy

The FA’s new four-year strategy, titled Inspiring Positive Change, pledges to create a sustainable future for women’s and girls’ football in England. The strategy outlines The FA’s EIGHT transformational objectives to be achieved by 2024: EARLY PARTICIPATION – Every primary school-aged girl to have equal access to football in school and in clubs DEVELOPMENT PARTICIPATION […]

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