Volleyball World has penned a multi-year partnership extension with leading Japanese sporting goods brand Mizuno after a highly successful 2022. The partnership will aim to grow the global reach of both brands while further connecting and engaging fans worldwide. Mizuno has been a key part of Volleyball World’s growing portfolio of global partners […]
Puma to exclusively sell F1 and team merchandise
Formula 1 and PUMA have announced a multi-year partnership that will see the sport and lifestyle brand produce F1 licensed apparel, footwear and accessories and will exclusively sell F1 and team merchandise at a number of Grand Prix races. Since the mid-1980s, PUMA has pioneered motorsport clothing, developing fireproof overalls, race shoes and other […]
DAZN launches Combat and Women’s Football channels
DAZN Group has announced the launch of two new global FAST channels: DAZN Combat and DAZN Women’s Football. DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events as […]
Ravneet Gill of Big Bang Media on reviving the Hockey India League and future of esports education in India
Big Bang Media Ventures Pvt Ltd (BBMVPL) is one of the country’s leading content, education, esports and talent management conglomerates with market leading brands viz Collective Artists Network, Phantom, Mythoverse, AISTS India, NASEF India under it’s umbrella. BBMVPL also recently conducted the Asia Open esports championship in partnership with the International E Sports Federation (IESF) […]
US Soccer Federation extends AT&T partnership
The U.S. Soccer Federation has announced a multi-year extension with AT&T that will continue to innovate how fans connect to soccer in the United States as the U.S. Women’s and Men’s National Teams participate in some of the game’s biggest global events over the next few years. “We’re thrilled to extend our relationship with […]
Aston Villa to collaborate with ZED FC to develop young talent
Aston Villa has confirm a partnership with Egyptian club ZED FC. The agreement, which was announced in Cairo, provides an historic and ground-breaking collaboration which will see both clubs, alongside Vitória Sport Clube, work together to help develop young talent. Villa aim to create new and positive opportunities for young footballers in Egypt […]
WSC Group and Infront partner for digital activations
WSC Group, the owner of the TCR rights and technical regulations, and Infront have entered a partnership focused on the digital activation and distribution of content around TCR competition. The project will see Infront Lab manage digital content strategy and distribution through Content X, its cutting-edge sports content automation solution, enabling distribution of automatically generated […]
Major League Cricket collaborates with JDA Worldwide to create brand identity
JDA Worldwide, a top creative agency has announced its collaboration with Major League Cricket (MLC) in creating the brand identity for the world-class, fast-paced T20 professional cricket league in America launching this summer. The new logo was unveiled on March 19th, showcasing a comprehensive brand system that will set the stage for the inaugural […]
Sportsbreak.com signs year-long deal with Sporting Memories
Sports fan travel operator Sportsbreaks.com has announced a year-long partnership with the charity and social enterprise Sporting Memories in the UK. The two organisations, connected by a passion for providing incredible experiences for sports fans to create memories, will work together to deliver several campaigns throughout 2023, raising much needed funds and awareness for […]
International Canoe Federation inks three deals in China
The International Canoe Federation has signed three significant partnership agreements which will cement its presence in China and across Asia. The two-year partnerships cover sponsorship, licencing and broadcasting in one of canoeing’s fastest growing markets. The Nantong Tieren Sports Goods company has entered into a two-year sponsorship agreement consisting of a sponsorship payment […]