Peter Moore will step down as Liverpool FC’s chief executive officer at the end of August, following a successful three-year contract overseeing the club’s off-pitch business operations. Moore left the UK permanently in 1981 for the United States and enjoyed a successful career at Sega, Reebok, Microsoft and EA. He returned to the UK in 2017 […]
Liverpool FC names Mauritius as tourism and economic development partner
Liverpool FC has signed a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the club’s official tourism and economic development partner. The deal forms part of the country’s drive to become a leading global tourist destination and business hub of Africa. The three-year partnership will see Mauritius benefit […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Liverpool FC launches its official channel on LINE to capture Japanese fan base
Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan. Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews. Supporters who join the channel […]
Liverpool overtakes Manchester United in UK Sponsorship, says survey
Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]
Liverpool FC partners SeatGeek to improve ticketing performance
LFC has partnered with mobile-focused ticketing platform, SeatGeek, to improve the performance of its ticketing website and make for a smoother fan experience during peak sale times. During the club’s future members’ sales, the new platform will offer supporters a more efficient and simplified buying experience when applying for the matches they’d like to attend. […]