Liverpool FC has signed global online trading broker ThinkMarkets as its new official global trading partner. With offices in London, Melbourne, Dubai and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets […]
Liverpool FC makes Sonos as official sound partner
Liverpool FC and Sonos, the world’s leading sound experience brand, have signed a multi-year agreement which will welcome Sonos as the official sound partner to the Reds. The global deal is Sonos’ first sports partnership and will look more deeply at the intimate connection between fans and the sound of sport, as well as creating […]
Liverpool FC hands over the training centre’s naming rights to AXA
Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its original training kit relationship to […]
Liverpool FC ropes in Expedia as official travel companion
Liverpool FC and Expedia have signed a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve patch will debut on the Reds’ strip during the Premier League clash with Everton at Goodison Park. As […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]
Peter Moore to step down as LFC CEO, Billy Hogan to assume role from September
Peter Moore will step down as Liverpool FC’s chief executive officer at the end of August, following a successful three-year contract overseeing the club’s off-pitch business operations. Moore left the UK permanently in 1981 for the United States and enjoyed a successful career at Sega, Reebok, Microsoft and EA. He returned to the UK in 2017 […]
Liverpool FC names Mauritius as tourism and economic development partner
Liverpool FC has signed a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the club’s official tourism and economic development partner. The deal forms part of the country’s drive to become a leading global tourist destination and business hub of Africa. The three-year partnership will see Mauritius benefit […]
Liverpool FC partners Quorn for food sustainability
Liverpool FC announced a global partnership with Quorn as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its ‘Reds Go Green’ initiative. Famous for working with Greggs on its […]
Liverpool FC launches its official channel on LINE to capture Japanese fan base
Liverpool FC has unveiled its official channel on LINE to provide exclusive content to supporters in Japan. Fans will be able to keep up to date on all the Reds action and relive those special moments, through breaking news and daily club updates, exciting behind-the-scenes content, and exclusive player interviews. Supporters who join the channel […]
Liverpool overtakes Manchester United in UK Sponsorship, says survey
Liverpool has overtaken Manchester United in UK Sponsorship according to DataPOWA. As of end of February 2020, Liverpool have moved ahead of Manchester United in the POWA index UK rankings, marking the first time United have been knocked off top spot since June 2018, when the POWA index measurements commenced. However, the Red Devils remain […]