Star India, the official broadcasters of Indian Premier League has claimed that there has been a 23 percent rise in TV viewership for the 13th edition of the league. The data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages — Hindi, Bengali, Telugu, Tamil and Kannada […]
BCCI signs Jio as Title Sponsor for 2020 Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has announced Jio as the Title Sponsor of the 2020 edition of the Women’s T20 Challenge. The partnership will also have the support of Reliance Foundation Education and Sports For All (RF ESA). This is a historic partnership, as for the first time a sponsor has […]
Rajasthan Royals to leverage RightEye’s Dynamic Vision testing technology for players
Rajasthan Royals (RR), an Indian Premier League foundational cricket team, has adopted RightEye’s Dynamic Vision testing technology and Dynamic Vision Trainer to improve its players’ sports vision and gain a competitive edge that will differentiate the team from the rest of the pack. “With RightEye’s innovative technology we can go even further to gain a […]
BCCI ropes in Sportradar to detect betting irregularities in IPL
The Board of Control for Cricket in India (BCCI) has signed an agreement with Sportradar Integrity Services – the world’s leading supplier of sports integrity solutions and sports data products – to support its Anti-Corruption Unit in monitoring and safeguarding the integrity of matches in the 2020 IPL season. As part of the agreement, all […]
YuppTV acquires IPL rights for more than 10 territories
YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of 60 matches. The streaming platform will telecast the matches LIVE across more than 10 territories. Amidst the lockdown, a large number of sports fans will virtually enjoy the experience of Dream11 IPL […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
Dream11 pips Tata, Byju’s to become IPL’s title sponsor
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11. Dream11 has outbid Tata Sons, Byju’s and Unacademy. As per sources,Dream11 won the bid for Rs 250 crores, according to sources. The IPL 2020 title sponsorship went up […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
BCCI issues ‘EOI’ for IPL Title Sponsorship Rights for 2020
BCCI has issued ‘EOI’ for IPL Title Sponsorship Rights for 2020. Invitation for Expressions of Interest (“IEOI”) for IPL Title Sponsorship Rights for 2020 1. The Board of Control for Cricket in India (“BCCI”) invites third parties to express their interest (“EOI”) in acquiring the title sponsorship rights (“Rights”) for the Indian Premier League 2020 […]
Amazon, BYJU’s, Dream 11 in the run to replace VIVO as IPL’s title sponsor
As VIVO withdrew INR 440 crore worth sponsorship from the Indian Premier League (IPL) Season 13, brands like Amazon, Unacademy , BYJU’s, Dream11 and MyCircle11 are pitching to replace it. Due to Covid-19, BCCI has decided to hold the IPL in UAE but is faced with the challenge to replace VIVO. As per a report […]