AC Milan is entering the world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently named Best Italian Team at the Italian Esports Awards 2020. The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
IBM brings its cloud computing & AI technology to esports with Overwatch League deal
IBM and the Overwatch League, global esports league with 20 city-based teams,have signed a multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s […]
Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”
Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]
Dignitas unveils _FE initiative to support female esports players
The Philadelphia 76ers NBA basketball team owned esports team Dignitas is launching an initiative for championing opportunities and education for females in gaming. Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to […]
Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”
Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]
Riot Games signs Spotify as official audio streaming partner
Riot Games has agreed a new multi-year partnership with Spotify, making the music platform as the official audio streaming partner for LoL Esports global events: the World Championship, Mid-Season Invitational, and All-Star Event. Ahead of this year’s World Championship set to begin September 25, with the partnership Riot aims to create a unique and seamless […]
Riot Games signs Cisco as official enterprise networking partner to enhance fan engagement
Riot Games and Cisco signed a multi-year partnership that establishes the global technology leader as the Official Enterprise Networking Partner of League of Legends Esports. The partnership will provide reliable infrastructure and networking capabilities across five continents and three global events that will improve the competitive experience for pro players as well as enhance the […]
Guild Esports appoints MediaCom S&E to support global partnerships strategy
Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
BLAST partners with NEOM to help shape eSports vision
BLAST, a leading esports entertainment company, has partnered with NEOM to propel the growth of esports in Saudi Arabia, signifying NEOM’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub. NEOM Sport Managing Director, Jan Paterson, said: “NEOM aims to become a global hub for sport that […]