Microsoft teams up with Bucks, Packers and Brewers to launch social impact investment fund

Microsoft, the Green Bay Packers, the Milwaukee Bucks, and the Milwaukee Brewers have combined forces to form the Equity League, a new impact investment division of venture capital fund TitletownTech. This marks the first time the Brewers, Bucks, and Packers have partnered together for the shared purpose of fostering positive social change in Wisconsin and […]

India unveils bid to host AFC Asian Cup 2027

All India Football Federation (AIFF) has formally announced its candidature to host the AFC Asian Cup 2027 and deliver a Brighter Future Together for football in India and across Asia. Unveiling its plans at the launch in New Delhi today, AIFF showcased the unrivalled potential of hosting Asia’s flagship football event in the world’s fastest […]

OneFootball acquires Dugout to reshape football digital media landscape

OneFootball, the leading football media platform, has today acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. * The acquisition will put fans at the heart of the football ecosystem. It will bring Dugout’s global video expertise, network and distribution to OneFootball, uniting […]

Binance signs strategic partnership with Chiliz

Binance has announced its new strategic partnership with a fintech blockchain company that provides sports and entertainment entities, Chiliz. An early investor in Chiliz, Binance has extended the partnership with additional investments into the leading venture in the fintech sports space, ensuring a partnership vision for the long-term. The first milestone of the partnership will […]

EA agrees US$1.2 billion deal to acquire UK-based game developer Codemasters

Electronic Arts Inc. has announced that it has reached an agreement with the Board of Codemasters for the recommended acquisition of Codemasters, the UK-based game developer and publisher. In the transaction, Codemasters’ shareholders will be entitled to receive 604 pence (approximately US$7.98*) in cash for each ordinary share of Codemasters with an implied enterprise value […]

NBA signs Yoplait as official partner in France

Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]

FIH partners Horizm to strengthen its digital strategy

Horizm, the award-winning provider of digital inventory management in sport, and the International Hockey Federation (FIH) have confirmed an agreement that will see FIH using Horizm’s Artificial Intelligence powered platform to help hockey’s world governing body unlock new digital revenues. The collaboration highlights the FIH’s growing commitment to digital as a key component of its […]

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