India boasts of hosting three different Formula One Grand Prix races in the past, a Formula E race and MotoGP last year as well. The motorsports landscape still has a long way to go in India. The Playknox spoke with Akhil Reddy, Chairman of Racing Promotions Private Limited to know more. Racing Promotions Private […]
Silver Lake acquires Endeavour at an equity value of $13bn
Endeavor Group Holdings, a global sports and entertainment company has announced that it has entered into a definitive agreement to be acquired by Silver Lake, the global leader in technology investing, in partnership with the Endeavor management team and additional anchor investors. Under the terms of the agreement, Silver Lake will acquire 100% of the […]
Liberty Media Group takes over MotoGP
Liberty Media Corporation has announced an agreement to acquire MotoGP. MotoGP™ is the pinnacle of two wheels, with 22 of the fastest riders competing on purpose-built prototype motorcycles on some of the world’s greatest racetracks, reaching top speeds above 360 kilometers per hour/223 miles per hour. From the first season in 1949 that staged six […]
Inter Miami CF signs Duracell as official power partner
Inter Miami CF announced a multi-year partnership, with battery brand, Duracell solidifying the brand as its Official Power partner. The two have joined forces to power players, fans and the broader community. While Duracell, one of the leading battery manufacturers in the world, has a well-established presence in sports and elite athlete partnerships, this marks […]
F1 Academy onboards beauty brand Charlotte Tilbury as a partner
F1 ACADEMY has today announced a landmark partnership with Charlotte Tilbury that sees the brand become an Official Partner of F1 ACADEMY in 2024. The globally renowned beauty empire will become the first female founded beauty brand to partner with F1 ACADEMY, and also enter into their first ever global sports sponsorship. Charlotte Tilbury is […]
World Curling partners with StreamAMG to relaunch The Curling Channel
Word Curling has partnered with StreamAMG to relaunch their streaming platform, The Curling Channel, ahead of the World Junior Curling Championships 2024 taking place in Lohja, Finland. The service will be powered by StreamAMG’s new BLAZE platform and will offer all of World Curling’s live and on-demand content. As part of World Curling’s Big Ideas […]
Chennai Super Kings to fly with Etihad Airways
Etihad Airways, the national airline of the United Arab Emirates has become the official sponsor for the Chennai Super Kings. The partnership was revealed during a special ceremony held in CSK’s home city of Chennai. Welcomed by 2,000 enthusiastic fans, the ‘unveiling event’ was held at Kalaivanar Arangam, in the presence of team officials and […]
McLaren signs Ecolab as official partner
McLaren Racing has announced Ecolab as an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond. Ecolab, a global leader offering water, hygiene and infection prevention solutions, will support McLaren on its sustainability mission and journey towards net zero emissions. The multi-year partnership with Ecolab will support the […]
Playknox becomes partner organisation of the Indian Sports Management Association
The Playknox is honoured to become the partner organisation of The Indian Sports Management Association (INSMA) which was formally launched via a virtual ceremony. The objective of the organisation is the promotion of sport management scholarship (academically) in India and help bring the work of the next generation of sport management leaders (both from […]
FIBA Intercontinental Cup, Basketball Champions League enter strategic partnership with TEAM
FIBA ClubCo, the entity that was formed by FIBA and investment company GCBH LP has entered a strategic partnership with TEAM Marketing, the global sports marketing agency, through 2028. TEAM will advise FIBA ClubCo on strategy as well as market sponsorship rights for its key properties. During the first phase of their partnership, TEAM will […]