Arjuna Awardee Paralympian Varun Singh Bhati: “It is heartwrenching that brands don’t want to sponsor para-athletes”

Arjuna Awardee para high-jumper Varun Singh Bhati was afflicted by poliomyelitis at young age but that didn’t deter him from achieving greater heights in life. Bhati won the bronze medal in the 2016 Summer Paralympic Games at Rio de Janeiro, Brazil when he jumped 1.86 m, his personal best. He won the bronze in the […]

Christine Kelly, Founder of Little Kickers on tackling COVID19 challenges and global expansion

The Playknox spoke with Christine Kelly, founder and CEO of Little Kickers, a franchising pioneer, the first company in the UK to operate educational football programmes for pre-school children via a far-reaching network of franchisees, and we are now the largest global operator in this space, having established the business in 34 countries.   Tell […]

Jamshedpur FC CEO on the upcoming ISL season, Atlético de Madrid partnership & women’s football

Jamshedpur FC CEO Mukul Choudhari enumerates how the club is combating COVID-19 challenges, preparation for the upcoming Indian Super League (ISL) in Goa, women’s football among other things in an interview with The Playknow. Excerpts:    What has been the impact of COVID-19 on the business model of the team? How are you tackling all […]

Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships

IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]

Nasser Al Khori, Qatar 2022’s Generation Amazing Programmes Director on how the initiative aims to empower a million beneficiaries by 2022

Generation Amazing, a football for development initiative established in 2010 as part of Qatar’s successful bid to host the 2022 FIFA World Cup aims to reach a million beneficiaries by 2022. The pandemic may have slowed the process but the team is quite positive to achieve the target and is efficiently working with stakeholders globally. […]

Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”

Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]

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