EA agrees US$1.2 billion deal to acquire UK-based game developer Codemasters

Electronic Arts Inc. has announced that it has reached an agreement with the Board of Codemasters for the recommended acquisition of Codemasters, the UK-based game developer and publisher. In the transaction, Codemasters’ shareholders will be entitled to receive 604 pence (approximately US$7.98*) in cash for each ordinary share of Codemasters with an implied enterprise value […]

NBA signs Yoplait as official partner in France

Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]

FIH partners Horizm to strengthen its digital strategy

Horizm, the award-winning provider of digital inventory management in sport, and the International Hockey Federation (FIH) have confirmed an agreement that will see FIH using Horizm’s Artificial Intelligence powered platform to help hockey’s world governing body unlock new digital revenues. The collaboration highlights the FIH’s growing commitment to digital as a key component of its […]

EFL names Trevor Birch as CEO

The EFL is pleased to announce that Trevor Birch is to become the League’s new Chief Executive as of 1 January 2021. The appointment has been confirmed by the EFL Board, with Trevor joining the EFL from his latest position as Director of Football Operations at Tottenham Hotspur, having secured a wealth of industry experience […]

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