UEFA has signed a Global Licensing and Regional Sponsorship agreement with Socios.com. In doing so, Socios.com has become a Global Licensing Partner, making it an Official Licensed Product and the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup. Additionally, Socios.com has become […]
Manchester United names Rick McGagh as its first Head of Fan Engagement
Manchester United has appointed its first Head of Fan Engagement to strengthen relations with fans and ensure that their interests are embedded in the club’s decision-making processes. The important new role will be filled by Rick McGagh, currently a member of both our Fans’ Forum and Fans’ Advisory Board (FAB), and a well-known and […]
FIFA World Cup Qatar 2022 names Claro as regional supporter
Telecommunications provider Claro has been unveiled as a Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement spans South America and covers fixed-line and wireless telecommunication services, as well as wireless telecommunication end-user services, in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay. As a Regional Supporter, Claro will leverage […]
France Rugby signs New Era as official headwear licensee
France Rugby has announced New Era, global leader in lifestyle and sports headwear, as its official headwear licensee, in a multi-year deal brokered by IMG. The first collection kicking off the partnership features France Rugby’s iconic blue, white, and red logo across five pieces of merchandise. The new line includes the 9FORTY Adjustable, […]
McLaren Racing agree multi-year partnership with Gopuff
McLaren Racing has announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and will bring together the fastest in delivery with one of the most successful teams […]
DataPOWA appoints Patrick Yandjou as Chief Revenue Officer
DataPOWA, the fan intelligence technology company delivering POWA index, POWA tracker and FanPOWA has appointed Patrick Yandjou to the role of Chief Revenue Officer, and he will join the company’s Senior Management Team with immediate effect. A prominent figure in the sports sponsorship measurement and analytics sector, Patrick has extensive experience of working with […]
UK Athletics onboard BBC as broadcast partner for 2022 major events
The BBC has been confirmed as UK Athletics’ (UKA) broadcast partner for the 2022 Major Event series. With four major track and field championships taking place in 2022, coverage will be available on BBC iPlayer, the BBC Sport website and BBC Red Button. The series begins on 19 February with the Muller Indoor […]
Red Bull Racing inks $500m title partnership with Oracle
The world championship-winning F1 team Red Bull Racing has expanded its Oracle partnership, using Oracle Cloud Infrastructure for vital insights such as real-time race simulations. In addition to strategy, the partnership will apply Oracle Cloud technologies across Red Bull Racing’s operations, helping the team optimize engine development, enhance training for up-and-coming drivers using AI […]
Real Salt Lake names John Kimball as club president
Real Salt Lake have named John Kimball club president on a multi-year contract. Kimball was previously interim president and oversaw the transition of club ownership upon his return to RSL, with David Blitzer and the Smith Entertainment Group (led by Ryan Smith) taking over in January. “We very much want to acknowledge the […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]